About us
Afri-Centric is a boutique travel company that specialises in curating matchless travel experiences for incentive travellers and high-end leisure travellers who seek to immerse themselves in authentic African experiences which impact lives.
Inspired by Africa‘s rhythm, sophistication, tapestry and landscapes, from Table Mountain to Egypt’s pyramids, the music of Senegal, the vastness of the Serengeti, the diversity of our peoples and more. Our love for the continent knows no bounds
Our close-knit team brings together a broad range of professional expertise deeply rooted in African tradition. We focus on customized travel programmes and provide you with one-of-a-kind memories that far exceed expectations.
Carefully tailor-made experiences are created to take you along incredible routes of our beautiful country, be it our 3000km coastline, our wildlife at luxurious game reserves, dinner in the desert or under the stars, being in the heartland of our exquisite Winelands for the most outstanding culinary delights, or riding in a luxury steam train through the most picturesque landscapes of SA.
Satisfying clients for more than 20 years, our reputation for bold vision and a boundless passion for curating extraordinary memories is unrivalled.
Sustainability is at the heart of everything we do. We invest in the environment and communities by helping to improve livelihoods and grow young talent. We also aim to give exposure to unique products that would not ordinarily achieve the exposure they deserve.
We constantly challenge ourselves to exceed the norm and ensure the highest standard of excellence. Our years of experience has allowed us to build key industry relationships and equipped us to handle the most complicated requests with creativity through our enviable access to global travel networks.
We boast clients such as Silver Sea Luxury Cruises, Harvard Business School, United Nations, Nile Dutch, Oprah Winfrey Academy for Girls, leading local corporates from various sectors and decerning leisure travellers.
About us
Afri-Centric is a boutique travel company that specialises in curating matchless travel experiences for incentive travellers and high-end leisure travellers who seek to immerse themselves in authentic African experiences which impact lives.
Inspired by Africa‘s rhythm, sophistication, tapestry and landscapes, from Table Mountain to Egypt’s pyramids, the music of Senegal, the vastness of the Serengeti, the diversity of our peoples and more. Our love for the continent knows no bounds
Our close-knit team brings together a broad range of professional expertise deeply rooted in African tradition. We focus on customized travel programmes and provide you with one-of-a-kind memories that far exceed expectations.
Carefully tailor-made experiences are created to take you along incredible routes of our beautiful country, be it our 3000km coastline, our wildlife at luxurious game reserves, dinner in the desert or under the stars, being in the heartland of our exquisite Winelands for the most outstanding culinary delights, or riding in a luxury steam train through the most picturesque landscapes of SA.
Satisfying clients for more than 20 years, our reputation for bold vision and a boundless passion for curating extraordinary memories is unrivalled.
Sustainability is at the heart of everything we do. We invest in the environment and communities by helping to improve livelihoods and grow young talent. We also aim to give exposure to unique products that would not ordinarily achieve the exposure they deserve.
We constantly challenge ourselves to exceed the norm and ensure the highest standard of excellence. Our years of experience has allowed us to build key industry relationships and equipped us to handle the most complicated requests with creativity through our enviable access to global travel networks.
We boast clients such as Silver Sea Luxury Cruises, Harvard Business School, United Nations, Nile Dutch, Oprah Winfrey Academy for Girls, leading local corporates from various sectors and decerning leisure travellers.
Itumeleng Pooe
Owner & Managing Director
Afri-Centric
It’s the first thing you notice about her and the most striking impression you’re left with, long after parting company.
Itumeleng Pooe is no newcomer to the international travel and events arena both in training and experience. With more than 30 years of marketing experience spanning the travel, tourism, wine and hospitality industry, and recognised as an industry leader, these days Itumeleng turns her visionary focus to crafting bespoke travel and event experiences based on client’s preferences while showcasing Africa’s unspoilt beauty and unique offerings.
Owner and managing director of Afri-Centric, an events and travel company, Itumeleng uses her extensive experience to turn dreams into reality. Working with hand-selected local experts Itumeleng delves deep behind the scenes to offer clients exclusive one-of-a-kind passes into an Africa they’ve only ever dreamt of.
Itumeleng’s love for travel first took wings at South Africa Tourism where she honed her marketing skills as Marketing Manager for Asia and Oceania.
There followed a stint at the Department of Economic Development and Tourism and Thebe Tourism Group before Itumeleng found herself breathing in the pristine air and unequalled beauty of Franschhoek.
As Chief Executive Officer of the Franschhoek Wine Valley Tourist Association, Itumeleng was responsible for marketing a 300 member conglomerates that saw Franschhoek’s profile blossom and grow into a well -recognised and respected brand both nationally and internationally.
Next stop, Executive Manager at Cape Town Routes Unlimited, now Wesgro – a tourism destination marketing agency for Cape Town and the Western Cape. Working her magic, Itumeleng successfully generated a massive increase in travel from both domestic and emerging markets, positioned breath-taking Cape Town and the Western Cape as an international events destination and garnered massive global media coverage for the destination which continues to this day.
Having travelled extensively, uncovered destinations first-hand and fallen in love with cities across the globe, Itumeleng is a consummate professional with wanderlust coursing through her veins.
With Afri-Centric, Itumeleng gives flair to all of her experiences and harnesses her heady passion to curate luxurious bespoke travel experiences that sears the soul and leaves clients with memories that last a lifetime.
Afri-Centric is a 100% BEE Level 1, female- owned and managed company which prides itself in playing an active role in advancing South Africa and the region's sustainable economic development.
Itumeleng Pooe
Owner & Managing Director
Afri-Centric
It’s the first thing you notice about her and the most striking impression you’re left with, long after parting company.
Itumeleng Pooe is no newcomer to the international travel and events arena both in training and experience. With more than 30 years of marketing experience spanning the travel, tourism, wine and hospitality industry, and recognised as an industry leader, these days Itumeleng turns her visionary focus to crafting bespoke travel and event experiences based on client’s preferences while showcasing Africa’s unspoilt beauty and unique offerings.
Owner and managing director of Afri-Centric, an events and travel company, Itumeleng uses her extensive experience to turn dreams into reality. Working with hand-selected local experts Itumeleng delves deep behind the scenes to offer clients exclusive one-of-a-kind passes into an Africa they’ve only ever dreamt of.
Itumeleng’s love for travel first took wings at South Africa Tourism where she honed her marketing skills as Marketing Manager for Asia and Oceania.
There followed a stint at the Department of Economic Development and Tourism and Thebe Tourism Group before Itumeleng found herself breathing in the pristine air and unequalled beauty of Franschhoek.
As Chief Executive Officer of the Franschhoek Wine Valley Tourist Association, Itumeleng was responsible for marketing a 300 member conglomerates that saw Franschhoek’s profile blossom and grow into a well -recognised and respected brand both nationally and internationally.
Next stop, Executive Manager at Cape Town Routes Unlimited, now Wesgro – a tourism destination marketing agency for Cape Town and the Western Cape. Working her magic, Itumeleng successfully generated a massive increase in travel from both domestic and emerging markets, positioned breath-taking Cape Town and the Western Cape as an international events destination and garnered massive global media coverage for the destination which continues to this day.
Having travelled extensively, uncovered destinations first-hand and fallen in love with cities across the globe, Itumeleng is a consummate professional with wanderlust coursing through her veins.
With Afri-Centric, Itumeleng gives flair to all of her experiences and harnesses her heady passion to curate luxurious bespoke travel experiences that sears the soul and leaves clients with memories that last a lifetime.
Our Partners
From the best, most exclusive boutique hotels, country houses, premier art galleries and private game reserves to bespoke wellness centres and health spas,
boat cruises, restaurants and other key luxury stakeholders, we work with a wide range of exceptional partners to ensure that you enjoy the best possible holiday experience from start to finish.
Quality is everything. To this end, we make sure that we only partner with outstanding tourism offerings, destination experts and travel operators who ascribe to the same conscious mindful mindset and values as Afri-Centric. This allows us to build meaningful lasting relationships, and offer you the type of holidays that dreams are made of.
Our team has travelled extensively throughout the regions we cover and have first-hand knowledge of what each region has to offer. This is why we will never recommend an offering or experience that we've not personally vetted, embarked on ourselves, and partnered with.
Our Partners
From the best, most exclusive boutique hotels, country houses, premier art galleries and private game reserves to bespoke wellness centres and health spas, boat cruises, restaurants and other key luxury stakeholders, we work with a wide range of exceptional partners to ensure that you enjoy the best possible holiday experience from start to finish.
Quality is everything. To this end, we make sure that we only partner with outstanding tourism offerings, destination experts and travel operators who ascribe to the same conscious mindful mindset and values as Afri-Centric. This allows us to build meaningful lasting relationships, and offer you the type of holidays that dreams are made of.
Our team has travelled extensively throughout the regions we cover and have first-hand knowledge of what each region has to offer. This is why we will never recommend an offering or experience that we've not personally vetted, embarked on ourselves, and partnered with.
Afri-Centric is a 100% BEE Level 1, female- owned and managed company which prides itself in playing an active role in advancing South Africa and the region's sustainable economic development.
